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Unlike a recent, widely publicized academic study that predicted an 80 percent drop in Facebook membership from 2015 to 2017, Ribeiro's model shows Facebook to be sustainable for the foreseeable future.
As with all of these predictions, however, Ribeiro points out that even sustainable sites are vulnerable to upstarts that steal the attention of their members, as Facebook famously did to My Space.
Furthermore, with all the other static and noise in these large networks, your message might get lost. Care2 - The idea behind this site is to "make it easy for everyone to live a healthy, green lifestyle and impact the causes they care about most." The site receives around 8.2 million unique monthly visitors per month and has over 16 million members.
It's not always about the amount of people on a specific site. It is also the #1 site for petitions ( generating 24 million signatures in the past 12 months alone. With over 121,000 Facebook fans, this network has a clear and targeted audience.
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The model, developed by Bruno Ribeiro, a post-doctoral researcher in Carnegie Mellon's Computer Science Department, attempts to replicate the dynamics of membership sites such as Facebook, Linked In and Tea Party Nation, including the role of active users as catalysts of website activity, turning dormant website members into active users and keeping them active.
In applying the model to six years of user statistics for 22 membership-based websites, Ribeiro found that it was able to reliably predict which sites will be sustainable for the foreseeable future - including the Huffington Post news site, Ashley Madison dating site and The Blaze commentary site - and which sites could not be sustained, such as Flixster.com, Occupy Wall and Tea Party
Your conversion rates will be higher, the more targeted your audience is.Flixster "Flixster is a community for movie fans of all shapes and sizes. In 2006, newly minted Stanford grad Ben Rattray sat at a Starbucks in Silicon Valley, pitching Linked In founder and early Facebook investor Reid Hoffman to fund his idea for a political website.debuted in 2007 as a social network for creating campaigns for social issues.
"We deeply believed in using the Internet to create change," Rattray said.It really comes down to the amount of targeted individuals a specific site has. With community areas that let you create a profile for your pet, this could be a great place for anyone who wants to sell to dog lovers.